Malibu Boats Buys Pursuit

Malibu Boats, which owns Malibu, Axis Research and Cobalt Boats has signed an agreement to acquire the assets of Pursuit Boats from S2 Yachts. The deal was announced yesterday.

“As a leader in the saltwater outboard fishing segment, Pursuit is an incredible addition to the Malibu family,” said Jack Springer, CEO of Malibu Boats. “The Pursuit brand maintains a strong reputation for luxurious appointments, innovation and premium quality, and this highly complementary business creates strong strategic opportunities to enhance product development across our portfolio of brands. Together we have an opportunity to broaden our outboard offering, while leveraging the manufacturing and design expertise of the respective teams to continue to deliver the premium products customers expect.

Pursuit is located in Fort Pierce, Fla., and builds outboard-powered fishing boats that are used primarily in saltwater, but are starting to work their way into freshwater as well. The company builds 15 different models including center consoles, dual consoles and offshore designs.

“Over the past 41 years, Pursuit Boats has established a premium brand through our incredible dealer network and longstanding commitment to our customers,” said S2 Yachts CEO Tom Slikkers. “As a trailblazer in its own right, Malibu is an ideal partner, as we maintain similar cultures with a shared passion for product and people.”