New Dealer Initiative Focuses on First-time Buyers

Grow Boating and the Marine Retailers Association of the Americas have announced a three-part series of e-learning courses titled: Grow Your Dealership with First-Time Boat Buyers.

In 2017, the Discover Boating marketing campaign released a comprehensive report on “Tomorrow’s Boat Owner,” sharing the insights gained from its in-depth research into first-time boat buyers. The report also outlined key strategies that can be embraced to reverse a decline in first-time boat buyers.

The series of courses is the first time the Discover Boating research findings have been used to educate dealers in a way specifically designed for the way the brain learns and made available to the entire industry.

During the first course in the series — Understand and Guide the First-Time Boat Shopper — the MRAA’s Jim Million will walk boat dealers through the process first-timers like to use to buy and how they can apply that information to attract more first-time boat shoppers into their dealership.